Viana Cosmetics, Sri Lanka’s leading clean and conscious beauty brand, made a remarkable mark at Beautyworld Middle East 2025, held from October 27 to 29 at the Dubai World Trade Centre. The event attracted over 75,000 visitors and 2,400 exhibitors, making it one of the world’s largest beauty trade shows.
Showcasing Sri Lankan Excellence
Viana proudly represented Sri Lanka, presenting its vegan, cruelty free and dermatologically tested range of cosmetics, skincare, and haircare products. The brand’s participation reflected Sri Lanka’s growing influence in the global beauty market and its ability to meet international standards with homegrown cutting edge innovation.
“We are excited to showcase Sri Lanka’s beauty expertise on the world stage,” Viana Director, Sanjula Weerawardhena said. “Our participation is a step forward in taking Sri Lankan ingredients and quality to global discerning beauty consumers.”
A Global Platform for Growth
Beautyworld Middle East provided Viana with invaluable exposure to international buyers, distributors, and influencers. The brand’s vibrant booth became a hub of interest for its inclusive formulations, ethical production standards, and commitment to quality. (GMP Standards, ISO 9001:2015 and ISO 22716:2017).
Viana’s success at the exhibition has opened new opportunities for export partnerships and regional market expansion, reinforcing its vision of becoming a global beauty powerhouse rooted in Sri Lanka.
